Kobe's Heel Turn?

Bill Simmons, over on ESPN's Page 2, suggests that Kobe "turn heel" and embrace his notoriety. That would work, except (yes, I'm about to pretend this suggestion was serious) that heel or face, you have to have charisma to get over. I've seen Kobe in interviews. He's got all the mic skills of Steve Blackman. Frankly, Kobe would probably come off more as Bob Holly than Hollywood Hogan if turned heel.

But then, I'm just a wrestling nerd. What do I know?